Cannabis has long been subject to stigma, mainly due to misconceptions and a lack of facts about its benefits and risks. Today, however, a wave of scientific research and academic support is reshaping how society perceives both medical and recreational cannabis. With increasing studies highlighting its therapeutic potential and universities offering cannabis-focused programs, cannabis is gaining credibility in mainstream society, moving beyond its counterculture and gaining credibility. Here, we’ll examine how ongoing research, and academic programs dismantle stigmas and legitimize cannabis as a valuable resource.